One of our most feared enemies in web positioning is Google penalties.Our google penalty removal and recovery services will make you come out of all online troubles and will make you rank on top of the page again.Being pointed out by the great search engine can represent a loss of punctual visits to the ruin of a digital project.

For this reason, at SupermanSEO, we want to talk to you about what Google penalties are, what they can lead to, and, most important of all, how to recover from a penalty. 

What are Google SEO penalties?

When we refer to penalties, in relation to Google, we are talking about measures imposed by the search engine when it detects that a website is committing violations of the guidelines that the company has.

Although these guidelines can sometimes be somewhat difficult to interpret, the truth is that they are publicly accessible and are constantly updated. These are Google’s webmaster guidelines.

General types of Google penalties:

Depending on different factors, we can find different types of penalties. In any case, these are the two general types of penalties that are usually imposed:

  1. Algorithmic penalties:

Algorithmic penalties are those that are suffered for not complying with Google’s guidelines based on the algorithm that you currently use, for search, crawling, indexing, and positioning of search results.

The problem in these cases is that Google periodically changes its algorithm, in theory, to improve its efficiency. On the other hand, sometimes webmasters are faced with the challenge of also updating the optimization of their websites, so as not to suffer penalties in relation to the new algorithm.

  1. Manual penalties:

Manual penalties are those imposed by Google professionals, literally “by hand.” There are no robots or algorithms in the action, but it occurs expressly after identifying a behavior or action of a website, which violates the guidelines of the search engine.

Algorithms in charge of detecting them:

Google has always updated its algorithm. However, the year 2011 marked a before and after. The launch of the algorithm called Google Panda, was an unprecedented catalyst for some websites, but also the arrival of SEO penalties to other sites, at a level that had never been imagined could be suffered.

What is Google Panda?

It was 2011, and the phrase “content is King” had not yet spread. With Google Panda, they began to take this claim seriously.

It was the first algorithm responsible for reviewing the content of websites and became famous for the number and severity of the penalties imposed on countless pages around the world.

From then on, it was established as a general guideline in SEO, that web pages had to avoid having little content (thin content), duplicate content, or content that did not add value to the user. If it does, Google Panda could act with its trademark ferocity.

What is Google Penguin?

In just one year, Google shook all SEO professionals with Google Penguin, an algorithm based on off-page optimization analysis. Specifically, on the inbound links to our website.

From then on, these links had to be of quality, a concept that has become more and more complex, until link building strategies have been converted into authentic art.

Know about the most common SEO penalties:

The amount and variety of SEO penalties that we can suffer are considerable. However, the experience of SEO consulting professionals allows us to easily identify which are the most common penalties:

Thin Content:

Applies to pages with poor, scarce, or low-value content. The most frequent example is that of the product sheets of online stores, where there is hardly a sentence describing what is sold.

Unnatural links to your website:

After Google Penguin, we must take great care of incoming links. Their quality depends on many factors, including how naturally they are produced. An unnatural link, which can clearly correspond to a purchased link, will be penalized as soon as it is detected. Our link building services will rectify these unnatural links.

Duplicate content:

Duplicating content for SEO purposes has long since ceased to be a recommended strategy. It is clearly penalized by Google and, in fact, sharply.

In addition, it is important to note that it is considered duplicate content whether we copy it from content that we have on our own website, or if we copy it from another external website.

Sneaky Redirects:

Sneaky Redirects can be identified as “deceptive redirects”. They are those that occur when content is offered to search engines, to have better options in the results shown, which is not real.

When the user clicks on the result, thinking that he is going to access content that interests him, he is actually redirected to something very different.

Keyword stuffing:

Some SEO’s talk about Keyword stuffing, others talk about excess keyword density. No matter how you want to define it, the truth is that the inappropriate use of keywords, for clear purposes of over-optimizing a web page, is punishable.


At first, it was difficult to identify a penalty. For this reason, if we noticed the slightest decrease in our visits, we had to check that we were complying with Google’s quality guidelines, in relation to the manual actions carried out by the search engine giant.

Google’s Search Console tool made this task easy. For years, it has offered notices of possible penalties that our site suffers or could be suffering if we do not carry out timely optimization actions.

Being a leading SEO consultant in London, from SupermanSEO, we want to recommend that you follow Google’s quality guidelines for webmasters if you are going to undertake a positioning campaign for your projects. 

In them, you will find all the necessary documentation to avoid incurring in the dark well that are SEO penalties and from which it is difficult to get out since it directly affects your visibility, organic traffic, and therefore your positions in the rankings of the results pages.

From SupermanSEO, we want to offer you our comprehensive Google penalty removal and recovery services with which you can, among many options, identify if you have been penalized in some keywords thanks to its “lost keywords” functionality, with which we can detect keywords that are falling and analyze if it is due to some possible manual or algorithmic penalty in a comfortable and simple way.